Wednesday, 19 December 2012

Conclusion

Overall Service:


Based on the research that I found, the overall service was not that good. As we can see that there are only 3 respondents rated Good for their service. Besides, 14 respondents rated Average on it and 3 respondents rated Poor. Hence, the staff in Sushi King should try to improve their performance in promoting new products and take prompt action when customers request so that they do not need to wait for so long. 


http://sushikingfestivalcity.blogspot.com/

Monday, 17 December 2012

Final Result

Results from Questionnaire...
Environment:
VG = Very Good
G = Good
AVR = Average
P = Poor
VP =  Very Poor


Based on the chart above, it is the survey question about were the windows and entrance clean in Sushi King outlet which is located in KL Festival City. As we can see that there are 14 respondents rated Good, 5 respondents rated Average and only 1 respondent rated Poor for it. 


Besides, there are 1 respondent rated Very Good for the dining area in Sushi King was clean which means that there are no litter around the dining table. 6 respondents rated Good and 13 respondents were given Average rate for it. 


Next, from the table above, it has shown that there are 1 respondent rated for the source plates were available on the table and free from stain. And 7 respondents rated Good, 11 respondents were given Average for it, and 1 respondent rated Poor.  


According to the chart in the above shown that were the fixtures of Sushi King well maintained like no broken fixtures there. We can see that there are 7 respondents were given the Good rate, 11 respondents were given  the Average rate and the last 2 respondents were given the Poor rate for it.


Lastly, under the aspect of environment, there are about 3 respondents rated Good for the temperature of the restaurant was comfortable, 14 respondents were given the Average rate and 3 respondents rated Poor. Besides, for those respondents who rated Poor for the temperature which means that the temperature was too cold in  the Sushi King. Hence, the staff in Sushi King should try to improve on it so that customers can feel more comfortable while having meal there.

Courtesy of Staff:



Obviously, courtesy of staff is pretty important for every staff. From the chart above has shown that there are only 7 respondents given the Good rate, 12 respondents were rated Average and 1 respondent was given the Poor rate under the the question of did the service crew great you with a smile.


In addition, i have gathered the information about did the service crew spoke in a polite and positive manner. The result shown that there are 10 respondents rated Good, 9 respondents rated Average and the only 1 respondents rated Poor for it. It means that the staff of Sushi King in KL Festival City is still considering have good manner. 



Based on the table in the above, the result is showing that there are 9 respondents voted Good for the survey question about did service crew repeat their order(s) each time. Besides that, there are 8 respondents were given the Average rate, 2 respondents were given Poor and the last respondent was rated Very Poor for it. 


The result in the above table shown that the survey question of did the service crew acknowledge customer when they arrived, which means that did the service crew notice them and give an eye contact to customers. There are 2 respondents voted Good, the highest rate was Average which being rated by 14 respondents, 3 respondents rated Poor and 1 respondent rated Very Poor for it. 


The last question under the aspect of Courtesy of Staff is did the service crew display positive body language like no arms folding or hands in pockets in front of customers. Based on the table above shown that there are 2 respondents rated Very Good, 5 respondents rated Good, 12 respondents rated Average and 1 respondent rated Poor. 

Staff Service Performance:


The above question that is about was the managers or service leader attending to customer in the dining area. Obviously, the table is showing that there are 5 respondents rated Good, the highest rate was 14 respondents rated Average and 1 respondent rated Poor. 



Next, I have also gathered the result regarding did the service crew clear the sushi plates immediately after count. From the table above, there are only 1 respondent rated Very Good for it, 8 respondents rated Good, the other 8 respondents rated Average and 3 respondents rated Poor.


Furthermore, according to the result which has been shown in the above table is about did the service crew inform you about the daily special or special promotion for their customers. There are only 4 respondents given the Good rate, 7 respondents given the Average rate. Besides, we can see that there are 6 respondents rated Very Poor and 3 respondents rated Poor for their performance in informing customers about the special promotion. Therefore, the staff should improve themselves on it and fulfil the customers needs. 


For the next survey question is did the service crew take prompt action upon every customer request. The result has shown that there are 3 respondents rated Good, 12 respondents rated Average and 5 respondents rated Poor for it. 


For the last question which is about did the service crew suggest any new product for customers. There are only 1 respondent rated Good and 8 respondents rated Average for it. Moreover, look at the table, there are 11 respondents were not satisfied with the service crew for not suggesting them new products. There are 9 respondents rated Poor and the rest 2 respondents rated Very Poor on it. Thus, the staff need to be trained and suggest customers when there is new sushi every time. 










Friday, 14 December 2012

It's All About Sushi King!


About Sushi King:


Sushi King is pioneering a new era of Japanese cuisine in Malaysia and its first opened was in 1995. Besides that, with their quick service restaurant concept for every outlet is using 'Kaiten Sushi' or 'Revolving Sushi'. Sushi King is a friendly and comfortable environment, as well as affordable prices in other Japanese cuisine, the menu offers a variety of sushi which makes them quickly gained popularity and become loved by locals and foreign tourists. In addition, Sushi King has grown to encompass over 70 restaurants nationwide, distinguishing themselves as the world largest sushi chain of restaurants.


Purpose of Research:

I would like to investigate the customer satisfaction of Sushi King at KL Festival City by using questionnaire method to conduct such survey. 20 respondents has been involved in the this investigation which included 3 aspects such as environment, courtesy of staff, and staff service performance. In order to carry out the accuracy research, I will show the pie chart in my next update. The following is the example of questionnaire that given to customers for the purpose of identifying their satisfaction towards Sushi King: 



I am a student who currently pursuing Advanced Diploma in Human Resource Management in Tunku Abdul Rahman College (TARC). I would like to accomplish survey intended for the assignment of the subject of ABDM4063 Business Research. I would like to investigate customer satisfaction of Sushi King in Festival Mall in Genting Kelang.

Customer Satisfaction Survey in Sushi King

Gender:
      Male
      Female

1. How often do you eat at Sushi King?
   Seldom
   Sometimes
   Often
   Daily
   This was my first time

2. Approximately how many minutes did you wait before you were seated?
    0-5
   6-10
1 1-20
2 1-30
   Over 30

3. Would you recommend this Sushi King outlet for your friends?
   Most likely
   Likely
   Neutral
   Unlikely
   Most unlikely

 
4.  Environment:


Very Good
Good
Average
Poor
Very Poor
Are the windows and entrance clean (e.g. no fingerprint)?





Is the dining area in Sushi King clean (e.g. no litter)?





Are the source plates available on the table and free from stain?





Are the fixtures of Sushi King well maintained (e.g. no broken fixtures)?





Was the temperature of the restaurant comfortable?






5. Courtesy of Staff


Very Good
Good
Average
Poor
Very Poor
Did the service crew greet you with a smile?





Did the service crew spoke in a polite and positive manner?





Did the service crew repeat your order(s)?





Did the service crew acknowledge you when you arrived (e.g. nod or eye contact with customers)?





Did the service crew display positive body language (e.g. no arms folding or hands in pockets)?





















6. Staff Service Performance
 

Very Good
Good
Average
Poor
Very Poor
Was the manager or service leader attending to customer in the dining area?





Did the service crew clear the sushi plates immediately after count?





Did the service crew inform you about any daily special or special promotion?





Did the service crew take prompt action upon your request?





Did the service crew suggest any product?





  
7. How would you rate overall service provided to you?
< Very Good
   Good
   Average
   Poor
   Very Poor