It's All About Sushi King!

About Sushi King:

Sushi King is pioneering a new era of Japanese cuisine in Malaysia and its first opened was in 1995. Besides that, with their quick service restaurant concept for every outlet is using 'Kaiten Sushi' or 'Revolving Sushi'. Sushi King is a friendly and comfortable environment, as well as affordable prices in other Japanese cuisine, the menu offers a variety of sushi which makes them quickly gained popularity and become loved by locals and foreign tourists. In addition, Sushi King has grown to encompass over 70 restaurants nationwide, distinguishing themselves as the world largest sushi chain of restaurants.

Purpose of Research:

I would like to investigate the customer satisfaction of Sushi King at KL Festival City by using questionnaire method to conduct such survey. 20 respondents has been involved in the this investigation which included 3 aspects such as environment, courtesy of staff, and staff service performance. In order to carry out the accuracy research, I will show the pie chart in my next update. The following is the example of questionnaire that given to customers for the purpose of identifying their satisfaction towards Sushi King: 

I am a student who currently pursuing Advanced Diploma in Human Resource Management in Tunku Abdul Rahman College (TARC). I would like to accomplish survey intended for the assignment of the subject of ABDM4063 Business Research. I would like to investigate customer satisfaction of Sushi King in Festival Mall in Genting Kelang.

Customer Satisfaction Survey in Sushi King

Gender:

      Male

      Female

1. How often do you eat at Sushi King?

   Seldom

   Sometimes

   Often

   Daily

   This was my first time

2. Approximately how many minutes did you wait before you were seated?

    0-5

   6-10

1 1-20

2 1-30

   Over 30

3. Would you recommend this Sushi King outlet for your friends?

   Most likely

   Likely

   Neutral

   Unlikely

   Most unlikely

 

4.  Environment:

	Very Good	Good	Average	Poor	Very Poor
Are the windows and entrance clean (e.g. no fingerprint)?
Is the dining area in Sushi King clean (e.g. no litter)?
Are the source plates available on the table and free from stain?
Are the fixtures of Sushi King well maintained (e.g. no broken fixtures)?
Was the temperature of the restaurant comfortable?

5. Courtesy of Staff

	Very Good	Good	Average	Poor	Very Poor
Did the service crew greet you with a smile?
Did the service crew spoke in a polite and positive manner?
Did the service crew repeat your order(s)?
Did the service crew acknowledge you when you arrived (e.g. nod or eye contact with customers)?
Did the service crew display positive body language (e.g. no arms folding or hands in pockets)?

6. Staff Service Performance
 

	Very Good	Good	Average	Poor	Very Poor
Was the manager or service leader attending to customer in the dining area?
Did the service crew clear the sushi plates immediately after count?
Did the service crew inform you about any daily special or special promotion?
Did the service crew take prompt action upon your request?
Did the service crew suggest any product?

  

7. How would you rate overall service provided to you?

< Very Good

   Good

   Average

   Poor

   Very Poor